WHY YOU SHOULD CHOOSE Overall strategy

Marketing is not just “running ads, writing content, making videos”. Marketing is:
✔ Knowing where the market is
✔ Understanding where your brand is
✔ Clearly defining where you want to go – and how

Win Overcome’s Overall Strategy Package is a comprehensive map that helps brands position – plan – measure – and grow sustainably.

  • BUILD ENTIRE BRAND STRATEGY – MARKETING – DEPLOYMENT CHANNEL
  • BUDGET MAKING – ALLOCATE PLANNING BY WEEK / MONTH / QUARTER
  • KPI PROPOSAL – MONITORING TOOLS – MEASUREMENT SYSTEM
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WHAT YOU HAVE WHEN CHOOSING A PACKAGE

With Win Overcome, operations are not just repetitive tasks – they are a system that can be measured, improved, and replicated. This solution is especially suitable for businesses that are in the expansion phase but lack a solid foundation.

1

BUILD ENTIRE BRAND STRATEGY – MARKETING – DEPLOYMENT CHANNEL
Brand strategy:

    Brand strategy:

  • Define brand positioning: personality, core values, central message.
  • Build a consistent brand identity and language (brand voice, brand look, tagline…).
  • Brand development roadmap in stages (3 months – 6 months – 12 months – 3 years…).

Marketing strategy:

  • Identify target customer portraits (based on behavior, needs, segments).
  • Analyze the strengths – weaknesses – market – opportunities of the business.
  • Propose product strategy, pricing strategy, channel strategy and communication content strategy.

Channel deployment strategy:

  • Propose effective implementation channels (offline – online – agents – collaborators – distribution system…).
  • Determine goals for each channel: building a brand, driving traffic, closing sales, retaining customers…
  • Consulting on operational team models for each channel (inhouse or outsource, staff size, job description…).

2

BUDGET MAKING – ALLOCATE PLANNING BY WEEK / MONTH / QUARTER
Build a master budget:

  • Estimate costs for communication, advertising, design, content production, personnel, etc.
  • Analyze return on investment (ROI) and performance of each investment channel to optimally allocate resources.

Detailed implementation plan:

Detailed marketing plan for each stage:

  • Week: Specific implementation activities.
  • Month: Objectives – Content – ​​Budget for each activity.
  • Quarter: Big goals – expected results – adjustment direction.

Assign specific responsibilities:

  • Divide work clearly according to each related department.

3

PROPOSED MEASUREMENT SYSTEM – KPI – PERFORMANCE MONITORING TOOL
Build specific KPIs:

  • KPIs by revenue – interaction – conversion – traffic – cost – customer retention rate goals.

Proposed measurement and management system:

  • Google Analytics, Meta Business Suite, TikTok Ads Manager, CRM, Looker Studio…
  • Performance Tracking Dashboard(dashboard), updated periodically and visualize results.

Instructions for operating the tracking system:

  • Transfer documents, report templates and tracking procedures for each item.
  • Support internal training or work with agency implementation.

4

BENEFITS BUSINESSES RECEIVED

  • Have a comprehensive, systematic and logical development design for your brand and business.
  • Be proactive in managing – measuring – controlling budget and efficiency.
  • Upgrade the entire image, strategy and operating channels of the business.
  • Save time, manpower, costs and avoid mistakes due to lack of direction in implementation.
  • Steady growth – building a long-term brand foundation.