WHY YOU SHOULD CHOOSE Marketing planning

Businesses don’t fail for lack of effort – they fail for going in the wrong direction. Win Overcome’s Marketing Planning Package is designed specifically for businesses that want to do it right – economically – and right from the start. It’s not just a plan, it’s a strategic guide that helps you save money, leverage resources and grow effectively. Win Overcome’s Marketing Planning service helps businesses:

  • In-depth analysis of the market - competitors - target customers, helping you clearly see opportunities and risks
  • Brand positioning and communication messages that are appropriate to current capabilities
  • Design channel strategy, content, budget and specific goals for each stage
  • Stick to operational reality, stay away from theoretical plans
  • Get 1:1 consultation and flexible editing based on business feedback
  • Can be deployed immediately or handed over to the Win Overcome team for further implementation.
Free consultation: 0363 329 999
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WITH DIVERSE CAMPAIGNS DIFFERENT ADVERTISING

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Every business has the potential to go far – the important thing is to dare to start right and persevere to the end

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WHAT YOU HAVE WHEN CHOOSING A PACKAGE

Overall marketing plan file (3-6-12 months) with Marketing Manager & Strategy Director

1

KEY ITEMS IN THE OVERALL MARKETING PLAN FILE
ANALYZE CURRENT SITUATION & MARKET

SWOT analysis:

  • Strengths, weaknesses, opportunities and challenges of the business.

Market and competitor analysis:

  • Detailed research on the market, target customers and direct and indirect competitors.

Target customer insight analysis:

  • Understand the behavior, desires and needs of potential customers.

2

DEVELOP SPECIFIC & CLEAR MARKETING GOALS

Clearly define SMART goals:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound

Set detailed goals for each stage (3-6-12 months):

  • Targets on sales, revenue.
  • Targets on brand awareness.
  • Targets on the number of new customers, potential customers.

3

DEVELOP A CLEAR STRATEGY & IMPLEMENTATION PLAN

Product & service strategy:

  • Clearly identify the key products/services to focus on.

Pricing strategy:

  • Determine appropriate prices, specific incentives and promotions.

Multi-channel communication strategy:

  • Content Marketing plan (Website, Fanpage, Tiktok, YouTube, Instagram, Zalo OA…)
  • Platform advertising plan (Meta, Google, TikTok Ads)
  • Seeding &

4

DETAILED ACTION PLAN BY MONTH, WEEK, DAILY

Detailed timeline for each month:

  • Clearly show each task that needs to be implemented by week/day.

Specific work checklist:

  • Clearly define the responsibilities of each individual, department, and clear deadline.

Specific budget for each activity:

  • Clearly allocate the expected budget for each activity and specific communication channel.

5

KPI & REPORT ON MARKETING EFFICIENCY MEASUREMENT

Clear KPI system:

  • Specific indicators to measure for each marketing activity.

Periodic reporting & measurement process:

  • Propose a specific measurement system by week/month/quarter to evaluate implementation effectiveness and have timely adjustment plans.

Adjustment & optimization plan:

  • Proactively develop improvement plans, adjust marketing strategies when there are fluctuations, ensuring that the set goals are always achieved

6

VALUE & BENEFITS FROM THE SERVICE PACKAGE

A clear and systematic marketing strategy:

  • A specific, easy-to-understand and easy-to-implement marketing plan, optimizing efficiency right from the start.

Maximum savings of resources & budget:

  • Minimize waste of costs and human resources thanks to a detailed and reasonable allocation plan.

 Proactively control and manage marketing effectiveness:

  • Understand each implementation step and always be proactive in managing, controlling and evaluating marketing effectiveness.

Rapidly increase business efficiency:

  • Promote sales and stable revenue growth thanks to a clear, realistic and effective marketing plan.