WHY YOU SHOULD CHOOSE Channel & Campaign Operations

Planning is difficult. But executing synchronously – every day – according to clear KPIs – is many times more difficult. That is why Win Overcome designed the Channel & Campaign Operation Package – a system that helps businesses:

✔ Maintain a consistent presence on all platforms
✔ Continuously optimize each marketing activity
✔ Keep the brand in tune – follow each goal

  • SCHEDULE POSTING – DEPLOY A MULTI-CHANNEL CONTENT PLAN
  • FANPAGE MANAGEMENT – INTERACTION MONITORING – CUSTOMER QUESTIONS
  • FANPAGE MANAGEMENT – INTERACTION MONITORING – CUSTOMER QUESTIONS
  • OPTIMIZE WEBSITE – MONITOR CUSTOMER BEHAVIOR
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WHAT YOU HAVE WHEN CHOOSING A PACKAGE

With Win Overcome, operations are not just repetitive tasks – they are a system that can be measured, improved, and replicated. This solution is especially suitable for businesses that are in the expansion phase but lack a solid foundation.

1

SCHEDULE POSTING + MANAGE FANSITE (FANPAGE / ZALO OA / INSTAGRAM…)
Periodic plan content:

  • Build a weekly/monthly posting schedule, linked to each specific campaign or product stage.
  • Target content based on customer actions: identify → generate interest → drive action → retain.

Professional Post Deployment:

  • Design images, write attractive content, format correctly for each platform.
  • Post at the right time, optimal tags, captions, post formats (photo, reel, album, carousel…).

Channel management & customer care:

  • Follow comments, messages every day.
  • Intelligently handle negative comments, support information in the right economic direction.
  • Expand engagement, increase follower engagement with signals.

2

RUN ADS BY OBJECTIVE: IDENTIFICATION – CONVERSION – REMARKETING (MARKETING)
Make a clear advertising plan:

Choose the right campaign goals for each stage:

  • Brand awareness: increase coverage, enhance recognition.
  •  Conversion: inbox pull, purchase, fill out form, call HOTLINE.
  • Remarketing: re-reach customers who have interacted/visited the website.

Campaign execution and tracking:

  • Write high converting ad copy.
  • Design attractive advertising banners, videos or images.
  • Set up precise audiences: by demographics, behavior, lookalikes, remarketing…

Optimal & efficient budget:

  • Track metrics (CPC, CPM, CTR, ROAS…) weekly.
  • Report performance by ad group and make appropriate adjustments.
  • Exclude document results, replicate good groups → optimize costs.

3

WEBSITE OPTIMIZATION – MONITORING & ANALYZING CUSTOMER BEHAVIOR
Optimize website UI/UX standards – SEO standards:

  • Suggested edits to interface, local layout, CTA, page load speed, mobile experience.
  • Arrange information flow to be easy to read – easy to understand – easy to act on.

Set up multi-platform system monitoring:

  • Full installation: Google Analytics 4, Google Tag Manager, Meta Pixel, TikTok Pixel…
  • Track actions: where visitors come from, where they click, how long they stay, when they leave the page…

Behavioral analysis – accurate decisions:

  • View heatmap, scroll rate, exit rate on each page.
  • Suggest ways to improve content, layout, or better customer navigation.

4

BENEFITS OF USING THE SERVICE PACKAGE

  • Professional channel transport – with a clear plan.
  • Accurate – correct – cost-optimized advertising goals.
  • Website works well, converts well – no wasted traffic.
  • All activities are measured with available data – transparent reporting.
  • Optimize energy sources – save costs – grow sustainable business.

 THIS PACKAGE IS SUITABLE FOR

  • Businesses want to develop original marketing copy but lack a specialized in-house team.
  • Businesses are running ads without knowing the effectiveness – not knowing where to start adjusting.
  • Brands need to increase revenue, increase conversions, and expand recognition across multiple platforms.